Given the nature of economic winds, it’s fair to say that most businesses experience some long nights from time to time.
Instead of hunkering down, Starbucks is pressing forward, seizing this opportunity to make a difference by dually supporting education and its employees.
Too often, complex challenges including rising costs of doing business, workforce development hurdles, shrinking and shifting markets, political gridlock and incivility, forces that seem beyond the reach of local governments or businesses, can all but freeze progress.
Starbucks’ widely criticized “Race Together” initiative last month seemed like the sort of thing that could have stifled the company’s social responsibility machine, at least a little, at least for a few weeks.
But when champions of economic and social development start to feel chilling effects of external threats, the smart ones will keep themselves as close as they can to three steady sources of inspiration: economics, employees and education.
Instead of hunkering down, Starbucks is pressing forward, seizing this opportunity to make a difference by dually supporting education and its employees.
The Starbucks College Achievement Plan makes this caffeine lover want buy a lot more Starbucks coffee.
